The Festival that flopped
The Emergency Response Council of the Fyre Festival, 2017
The illusion shattered the moment the planes touched down.
“Will you be able to salvage what remains of the Fyre Festival, or will you fuel the flames of its failure?”
The illusion shattered the moment the planes touched down. Guests were promised an escape from reality: a once-in-a-lifetime experience with music, beaches, and unrivaled luxury. Instead, they arrived to barely standing disaster-relief tents, with no food, talent, and no way home.
In December of 2016, Billy McFarland, CEO of Fyre Media, launched an aggressive marketing campaign alongside influencers like Kendall Jenner and Emily Ratajkowski, selling “the experience of a lifetime”. Tickets cost up to $12,000 and sold out almost instantly. Behind the scenes, however, there was no infrastructure, no plan, and only weeks to deliver what was impossible.
Now it is April 28, 2017. The first wave of guests have arrived. Artists are pulling out. Supplies are running dry. Billy McFarland is nowhere to be found.
You are the hastily assembled emergency response council. Thousands of guests are stranded, media scrutiny is intensifying, and federal investigations loom. You must manage incoming and desperate attendees, contain public relations disasters, and negotiate with local officials and workers. Will you be able to salvage what remains of the Fyre Festival, or will you fuel the flames of its failure?
Welcome to The bahamas
You must manage incoming and desperate attendees, contain public relations disasters, and negotiate with local officials and workers.
What will you do?
Meet the Team